In his work “The Delusion of Free Will”, Robert Blatchford argues that human free will is a delusion; all of our desires come from within (heredity/temperament) or from without (environment/training). Blatchford claims that even though we think we choose freely, we do not. When we are faced with different choices, our choice is selected by either our heredity, such as our personal preference of sweet over sour, or our environment, such as why it is acceptable to be individualistic as opposed to collective in terms of attitude. The heredity factor is influenced by our genetic makeup; the environment factor is influenced by the culture and society in which we live. Blatchford states that whichever one of these two forces is stronger, in a given situation, it will make our decisions for us.